Social Marketing Made Easy

Last week my manager told me about a cool Web service called Shoutlet.  Here is how they describe themselves:  “Create, distribute, track, and engage with video, polls, text messaging, podcasts, RSS, e-mail, and more all through one multi-user application designed specifically for marketers.”  I feel like an idiot for not assuming something like this already exists, I mean, HELL-O!?  I guess in fleeting thoughts, it had occurred to me, but for some reason continued to flit right on by.


This seriously helps to revolutionize social marketing for businesses – it was so exciting to learn about it!  Right now, my company has a presence in Facebook, Twitter and You Tube, and we also have some of the “social” content right on our site.  It is somewhat time consuming to continue messaging in each medium in a consistent way.  This lets you broadcast the same message to all platforms and then track it (all in one place!) as well. 

Also, it lets you build widgets!  This is pretty cool because you can build practically anything into a widget!  (mini-forms, feeds, etc) AND, you can give others code to add the widget on their site (like distributors!) the possibilities are seemingly endless.  We could place some of these feeds/widgets right on our site and let Shoutlet (or other similar service, if it exists) do the update work for us.

Ahhhh…complete and utter organization.  Information consistently updated across multi-platforms with a few clicks of the mouse…I am reveling in the very possibility.  We have yet to partake of this particular service, but even if this one isn’t great for one reason or another, I’m sure there’s another great one out there, or someone who will be able to “do it right” is on the horizon.

She also had this cool idea about how we can wrap more stuff into our RSS feeds. (which was already in the works)  Right now, we have separate RSS feeds for articles, press releases and what we call our blog.  We’ll combine them into one (again, hello!?  Why did we force people to subscribe to three separate RSS feeds?) and maybe add things like video and our e-newsletters to the mix and we’ll have a real Miller newsfeed, similar to that in Facebook, and all in one neat RSS subscription!  Again, I had this fleeting thought when I had read a Marketing Profs update about Tweeting regarding your e-newsletters and including a link right to them to boost readership and subscriptions, but I just didn’t pursue it further in thought.  It’s like the gods were trying to hand me a tip on a silver platter and I was just not paying attention until they just said, “We give up – HERE!”

Stay tuned, I’m sure there’s more to come on this topic!  😀

Another few cool things I learned, completely unrelated are:

  • You can sub raisins for those expensive energy gels for working out.  They supposedly work just as well if not better!?
  • The air around the bolt during a lightening strike is 30,000 degrees.  The surface of the sun is 10,000 degrees.  (whoa!)

About hollybarber

I have a well-rounded communications and photography/video background with a healthy dose of technology. I enjoy the creation process, carrying projects through from concept to finish and the challenge of fine-tuning processes. I like to be organized, and I have a regard for the importance of proper asset management. I definitely have a creative side that enjoys design work, photography and art direction. I like to imagine the possibilities and think of clever, creative solutions. Continuously exploring and learning is part of my nature, which makes me a natural fit for working with technology and the Internet. Specialties: Web producing, digital communications, design, usability, mobile marketing, web marketing, creative problem solving, art direction, process improvement, project management, digital imaging, branding
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