Category Archives: Digital Marketing Strategy

Personal Branding

Personal branding has been an on-again, off-again interest of mine – and it’s akin to any other healthy activity.  Think going to the dentist – something that’s important and good for you, but takes time and is even painful once … Continue reading

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Consumer Electronics Show 2011

I had the priveledge of going to the Consumer Electronics Show (CES) in January, 2011.  The show is ginormous in size and attendance, and there are ideas just hanging in the air waiting to be discovered and adopted.  Getting around … Continue reading

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Exploring new technology…and a few other tidbits

Omygosh!  It’s November?  Awhile back, I wrote excitedly about QR codes and all of their possible uses.  In the last six weeks or so, I’ve been able to dig in and learn more as we moved forward with our first … Continue reading

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Mobile Web Marketing Made Easy – Snap Tag!

About a month ago, while looking at a Martha Stewart magazine, I saw a couple of pages full of bracketed “targets” that a person could “snap” (take a photo with their mobile phone) to launch a desired action.  There were … Continue reading

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Social Marketing Made Easy

Last week my manager told me about a cool Web service called Shoutlet.  Here is how they describe themselves:  “Create, distribute, track, and engage with video, polls, text messaging, podcasts, RSS, e-mail, and more all through one multi-user application designed … Continue reading

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